Beckham

David Beckham, a famous English football-player is the sportsman who earns the greatest amount of money with his advertising contracts. He’s a marketing man and if a team like Los Angeles Galaxy bought him, it’s as much for his image as for his qualities as a football player.

David Beckham has become a marketing product, whose value has been built on pitches, but also and especially in celebrity magazines, in TV shows, and on catwalks.

Adidas, Gillette, Motorola, Pepsi, Volkswagen spend more than 19 Million €uros per year to use the image of Becks.

With his new contract with Los Angeles Galaxy Beckham should earn about $248m , but if the team spends all that money it’s because they now they can earn money with the sale of shirts or with the tickets for example,  that is why I’ve decided to show DB’s shirt rather Beckham’s photo.

 To know more about Beckham brand => http://www.bbc.co.uk/worldservice/learningenglish/newsenglish/witn/2007/07/070713_beckham.shtml

~ by littlewood on October 5, 2007.